The Gift Box
April 2014
Hong Kong people’s busy lives makes the act of packing and taking goods to donate by themselves a burden. This lowered the recycling rate and created huge wastage.We collaborated with Crown Logistic in creating the “Gift Box” idea. We printed two different designs with the words “Keep” and “Gift” on traditional moving boxes.
REGCONITION
AWARD-WINNING PROJECT
Cannes Lion 2014
Direct Lion (Bronze)
Promo & Act. Lion (Finalist)
Design Lion (Finalist)
Spikes Asia 2014
Promo & Activation (Silver)
Promo & Activation (Bronze)
Media (Silver)
Outdoor (Silver)
Design (Bronze)
Direct (2 Bronzes)
D&AD 2015
White Pencil (Wood)
ANDY Awards 2015
Promotional Items
(Silver & Bronze)
CLIO Awards 2015
Direct Clio (Silver)
Design Clio (Finalist)
Ad Fest 2015
Promo Lotus (2 Golds)
Direct Lotus (Gold & Silver)
Design Lotus (Silver)
Media Lotus (Bronze)
One Show China 2014
Service Innovation (Silver)
Green Pencil
Long Xi 2014
Social Engagement (Gold)
Design (Gold)
HK4As Kam Fan 2014
Grand Kam Fan
Promo & Activation (Kam Fan)
Promo & Activation (Gold)
Design (Gold)
Media Campaign (Gold)
Media Single (Silver)