Ariel has introduced a revolutionary germ prevention detergent that provides 18-hour protection, ideal for the energetic, play-filled lives of children. In China, the term "bear kid" refers to children who love to play wildly. Leveraging this social term, Ariel created an adorable bear character to represent these lively kids. In a captivating campaign, this character underwent a rigorous torture test in the Ariel Lab, hosted by popular celebrity Yang Yang. The campaign showcases the detergent's superior germ prevention power, making it a perfect choice for moms seeking effective solutions for their children's active lifestyles. This engaging approach not only highlights the product's benefits but also connects with the audience through relatable and entertaining storytelling.

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Original Post on WeiboCN