Hello
I am a dynamic advertising professional with a decade of experience across top-tier agencies and renowned brands in Hong Kong and Shanghai. I excel in creating innovative campaigns that captivate audiences and deliver exceptional business results. My expertise spans creative direction, art direction, and design, with a proven track record of leading diverse teams to success. Adept at blending strategic insight, creative flair, and the latest technology, I produce integrated campaigns that resonate deeply with consumers.
Professional Background &
Future Aspirations
I hold a BA in Advertising Design with First Class Honors and am set to graduate soon with a Master of Design in Intelligent Systems Design. This advanced degree enhances my skills in UX/UI, robotics, and interaction design, allowing me to integrate cutting-edge technology into creative strategies. Passionate about leveraging my creativity and strategic thinking to elevate brand presence and achieve ambitious marketing objectives, I am committed to continuous growth and excellence in the creative industry.
Before embarking on my master's degree, I held notable positions such as Design Manager in the Marketing department of the Shanghai Disney Resort, Creative Group Head at Saatchi & Saatchi, and Art Director at Leo Burnett. Throughout my career, I have worked with renowned brands, including Disney, P&G, 7-Eleven, Sony, Bank of China, Ferrero Rocher, Salvation Army, and Crown Relocations. My exceptional work has been recognized by prestigious international and local awards, such as Cannes, D&AD, Andy Awards, Spikes Asia, AdFest, One Show China, and LongXi.
Driven by a passion for staying at the forefront of industry advancements, I have observed the growing importance of intelligent technology in addressing the ever-evolving challenges faced by brands. Recognizing the integral role of marketing analytics tools, digital consumer engagement, user experience (UX), and artificial intelligence (AI), I have made the decision to dedicate a full year to immersive study as a full-time student in the field of Intelligent Systems Design. With an unwavering belief in the transformative power of innovative ideas, I am committed to driving positive change and contributing to a better world through my work.
Contact
I'm always looking for new and exciting opportunities.
Let's connect.