Hong Kong secondary school students face a lonely, high-pressure environment, with a university admission rate of only 18%. To support these 70,000 students when their DSE Exam results were released on July 13th, 7-Eleven launched the 7-11+2 Campaign. Understanding that companionship can significantly reduce stress, 7-Eleven offered a special promotion: any two students visiting a store together received a free Slurpee or Gulp each. This simple gesture encouraged students to support one another, providing a moment of relief and connection. The campaign's message, "It’s cool. I’m here," emphasized mutual support and solidarity during a challenging time, fostering a sense of community among students.