7-Eleven Napkins

December 2014

 

7-Eleven offers a variety of quality food. Through an emotional relatable way, we wanted to remind Hong Kong people that the quality food is always there for them. 7-Eleven launched 'Meal Paper', a napkin printed with food promotion articles, a break-through promotion media and effectively helped improve the image of 7-Eleven's food. It was printed in napkins and placed at 7-Eleven eating areas. They were free and served as both entertaining articles and useful napkins.